Cowtown Marathon 2026

North Texas’ Premier Running Event

Gallery

Title Sponsorship / Naming Rights

Opportunity for brand name to lead the event or asset.

On-Site Signage

Physical brand visibility through signage at the event.

Activation Space

Physical space provided for branded installations or booths.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

Tier Preview

Title Sponsor

Cattle Baron

+2 more tiers

The Cowtown Marathon in Fort Worth, Texas, is the largest multi-event race in North Texas, attracting over 26,000 runners from all 50 states and 14 countries. The weekend includes a 50K Ultra Marathon, Full Marathon, Half Marathon, 10K, Adults 5K, and Kids 5K, offering something for every runner, from elites to first-timers.

Held over three days, the event generates a $10.4 million economic impact and draws an enthusiastic community of runners, spectators, and local supporters. The event is renowned for its engaging atmosphere, extensive media coverage, and its mission to give back through the C.A.L.F. Program (Children’s Activities for Life and Fitness), which provides shoes, race entries, and fitness support to children across North Texas.

Sponsors gain exposure through branding on race materials, media coverage, social media promotions, and direct engagement with a loyal and health-conscious audience.