CollegeFest - Boston

Boston’s Student Mecca

Gallery

Title Sponsorship / Naming Rights

Opportunity for brand name to lead the event or asset.

VIP Hospitality

Access to premium areas or experiences for high-value guests.

Activation Space

Physical space provided for branded installations or booths.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

Tier Preview

Title Sponsor

VIP Experience Sponsor

+5 more tiers

CollegeFest is Boston’s biggest back-to-school event, offering brands access to over 10,000 college students in a single day at the iconic House of Blues. Since 1985, CollegeFest has been the launchpad for brands aiming to connect with the college demographic when their habits, preferences, and loyalties are being formed.

This event is built for activation:

High-impact product sampling and student ambassador recruitment
Pre-event and on-campus buzz across Massachusetts schools
Media integration through radio, student newspapers, guerilla street teams, and digital campaigns
Real-world engagement supported by digital amplification across email and social

If your goal is to build awareness, drive trial, and ignite word-of-mouth among Gen Z, there is no better venue in Boston.