
Coke Zero Sugar 400 - NASCAR
NASCAR’s Summer Night Showdown







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Premium brand exposure
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The Coke Zero Sugar 400 is NASCAR under the lights—a high-drama, high-speed summer night race at Daytona that closes out the regular season and sets the playoff stage.
Held in August and broadcast nationally on NBC Sports, it’s a favorite among loyal returning fans and families, with tens of thousands of passionate spectators filling the stands for an immersive, patriotic racing experience.
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3 sponsorship tiers available