Cloud9 2025 Esports Sponsorship

Cloud9 is the most iconic and decorated esports organization in North America, with championship rosters in both Riot Games’ premier ecosystems: Valorant (VCT) and League of Legends (LTA). As the only NA organization to hold franchise slots in both leagues, Cloud9 offers unrivaled access to the entire Riot competitive landscape.

This sponsorship opportunity is a first-to-market moment for betting brands and endemic advertisers to tap into Riot’s massive, engaged fanbase through Cloud9’s proprietary broadcast, content, and community channels.

Key figures:

• 200M+ annual impressions
• 17M+ total followers
• 250M+ hours watched annually

Key experiences and offerings include:

• Partner-branded pregame content like Pick 'Ems and Over/Unders
• Official co-stream placement across VCT & LTA matches
• Sponsored giveaways, prediction challenges, and reward activations
• Integration into Cloud9’s Creator Challenge content series
• Full-scale content cutdowns and social distribution
• Direct links to sign-ups and affiliate tracking via overlays, chatbots, and QR codesCloud9’s reach is unrivaled—with over 17M followers, 250M+ hours watched annually, and 16B+ impressions. This is the ultimate content-to-conversion esports machine.