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The Chevrolet Detroit Grand Prix is one of the premier street racing festivals in North America. Each year, it transforms the streets of downtown Detroit into a high-octane stage for IndyCar, IMSA, and sports car racing.
This is not just a race — it’s a three-day celebration of speed, culture, and brand integration. With tens of thousands of fans attending in person and millions more watching through broadcast and streaming, the Detroit Grand Prix is a rare opportunity to connect with both passionate motorsport loyalists and affluent business leaders in the automotive capital of the world.
Brands gain more than visibility — they gain cultural credibility in a city defined by performance and innovation, a chance to showcase products to both consumers and corporate decision-makers, and an authentic platform that blends motorsport prestige with festival-style fan experiences.
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Get access to complete listing information, pricing, and availabilityEvent Details
May 29 - 31, 2026
Event Date
Available on request
Location
Pricing
$2,000
Starting Price
11 sponsorship tiers available