California Wine Festival

The California Wine Festival is a celebration of the Golden State’s finest wines, foods, and coastal charm. Now in its 22nd year, the festival spans four iconic beach towns—Dana Point, Carlsbad, Santa Barbara, and Huntington Beach—each drawing a high-income, culturally engaged crowd with a taste for the finer things in life.

Across its multiple weekends, the festival features over 250 wines from 70+ wineries, gourmet bites from top regional chefs, and immersive experiences in stunning oceanfront settings. The two-part format includes:

• The Sunset Rare & Reserve Tasting—an elegant evening featuring exclusive, limited-production wines paired with gourmet hors d'oeuvres in upscale venues.
• The Beachside Wine Festival—a lively daytime affair of wine, food, and music in open-air locations overlooking award-winning beaches.

Attendees are affluent, educated, and brand-aware, many of whom travel in from across the U.S. and spend generously on both accommodations and experiences. With media exposure across top wine platforms, lifestyle publications, and regional tourism boards, this event series offers sponsors premium access to a powerful lifestyle-driven demographic.