Bridge Day - West Virginia

Bridge Day is America’s largest single-day BASE jumping event—and one of the most extreme festivals in the country. Held atop the iconic New River Gorge Bridge in West Virginia, the event transforms a highway into a pedestrian-only arena for adrenaline, adventure, and brand exposure.

The day attracts over 100,000+ attendees and features live jumps, rappelling, rafting, ziplining, and live demos, as well as vendors, livestream coverage, and massive digital engagement. With international BASE jumpers, a strong out-of-state draw, and viral visual content, Bridge Day offers unmatched access to an adventurous, high-engagement audience.

The 2024 event reached over 3 million people and generated more than 1.7 million video views. With over 65,000+ email newsletter reach, and 100K+ platform engagement growth within a month of the event, this is one of the most culturally iconic and visually potent sponsorship platforms in outdoor adventure.