Boston 10K for Women

New England’s Largest Women’s Race

Gallery

On-Site Signage

Physical brand visibility through signage at the event.

Activation Space

Physical space provided for branded installations or booths.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

Media Rights / IP Usage

Brand can use event logos, images, or content in its marketing.

Tier Preview

Platinum Sponsor

Gold Sponsor

+2 more tiers

The Boston 10K for Women is New England’s largest women’s sporting event and one of the most celebrated all-women races in the U.S.—a powerful convergence of athleticism, wellness, and empowerment.

Now in its 50th year, the race draws thousands of women—from elite competitors to everyday runners—for an inspiring celebration of strength, community, and solidarity. The flat, fast course winds along the Charles River and finishes dramatically in Boston Common, flanked by fall foliage and cheering fans.

But this event is more than a race. It’s a movement. With pre-race wellness programming, year-round storytelling, and deep community engagement, the Boston 10K for Women offers brand partners months of authentic, values-aligned visibility.

In 2024, the race saw a 24% increase in registration year-over-year, and participants spanned 39 states and 7 countries, ranging in age from 9 to 87. With a booming run community, a focus on philanthropy, and official broadcast support from NBC Boston, this event offers sponsors a dynamic platform to reach a health-conscious, socially motivated, and culturally engaged audience.