Borderland Music & Arts 2026

Borderland Music & Arts Festival is Western New York’s premier cultural gathering.Every September, over 20,000 fans converge on the historic Knox Farm State Park in East Aurora, NY for three days of live performances, immersive art, and curated experiences. Past lineups have included Trey Anastasio, The Flaming Lips, Caamp, Portugal. The Man, Marcus King, The Black Crowes, and more.

But Borderland is more than music. It’s a content-rich environment that blends artistry, sustainability, and community engagement. The festival generates millions of impressions and delivers brand alignment with fans who are loyal, experience-driven, and culture-forward.

The experience includes:

• 25+ bands across multiple stages spanning rock, folk, jam, and indie
• 40+ artisan vendors and interactive art installations
• Curated food, beverage, and local business activations
• Family-friendly programming and immersive workshops
• A sustainability-first footprint with a zero-plastic water program and a full Green Team initiative

In 2024, Borderland delivered 15.2M paid ad impressions, 483K earned PR impressions, and 400K+ unique site visitors, with 51% first-time ticket buyers and 35% out-of-town visitors. For sponsors, it’s a chance to stand out in a growing, loyal market that values culture and connection.