Blue Ridge Marathon 2026

The Blue Ridge Marathon is not just a race — it’s a badge of honor. Nicknamed “America’s Toughest Road Race”, it features over 7,400 feet of elevation change across Roanoke’s rugged mountain roads. Runners from all 50 states and beyond converge on this course for its challenge, community, and scenery.

Now in its 15th+ year, the race anchors a weekend-long outdoor festival that includes a half-marathon, 10K, 5K, youth events, and team relays, paired with live music, a vendor village, beer gardens, and post-race celebrations.

For sponsors, the Blue Ridge Marathon delivers a premium endurance audience in a regional market with strong press coverage, lifestyle appeal, and brand-loyal consumers. Whether through on-course signage, digital touchpoints, or on-site activation, your brand has the opportunity to embed itself in a high-effort, high-impact community.