Beer, Bourbon, & BBQ Festival (Multi-City Series)

The Beer, Bourbon & BBQ Festival is a multi-city, high-energy tasting tour that celebrates America’s Southern spirit through bold flavors, craft beverages, and immersive cultural experiences. Touring 10+ cities from Atlanta to Richmond, each stop attracts approximately 5,000 attendees and delivers a signature mix of slow-smoked BBQ, 60+ styles of bourbon and craft beer, live bluegrass and blues music, and local vendor markets in a lively outdoor setting.

Designed for interactive brand engagement, the festival offers elevated VIP experiences, curated tasting sessions, and hands-on sponsor activations including branded glassware, main stage integrations, and direct product sampling. More than a food and drink event, Beer, Bourbon & BBQ is a full-scale cultural throwdown that draws loyal, experience-driven consumers who return year after year ready to eat, drink, and discover new brands.