Beer, Bourbon, & BBQ Festival (Multi-City Series)

The Beer, Bourbon & BBQ Festival is a multi-city, high-energy tasting tour celebrating America’s Southern spirit through bold flavors, craft beverages, and immersive cultural experiences. Spanning 10+ cities from Atlanta to Richmond, each stop delivers a signature blend of smoked meats, over 60+ styles of bourbon and craft beer, live bluegrass and blues music, and local vendor markets — all in a dynamic outdoor setting.

With a focus on interactive brand exposure, the festival offers elevated VIP experiences, curated tasting sessions, and hands-on sponsor activations including branded glassware, main stage integrations, and direct sampling. This is more than a food and drink event — it’s a full-on cultural throwdown that draws tens of thousands of loyal, experience-driven consumers who show up hungry for more every year.