ATB Classic 2026

The ATB Classic is one of Canada’s premier stops on the PGA TOUR Americas, attracting top international talent and elite corporate hosts. Set at the renowned Jack Nicklaus–designed Northern Bear Golf Club, this week-long event is where up-and-coming golf stars compete for a coveted shot at the Korn Ferry Tour—and ultimately the PGA TOUR.

But this isn’t just about golf. It’s a content-rich, high-touch sponsorship opportunity packed with hospitality perks, Pro-Am access, digital amplification, and a highly influential audience.

With 2.19M+ social impressions, national media reach, and economic activity exceeding $2–4M, the ATB Classic is Alberta’s flagship professional golf event—offering brands unmatched access to HNWIs, business decision-makers, and golf fans who move markets.