amfAR Dallas 2026

The inaugural amfAR Gala Dallas is set to become one of the most exclusive and culturally resonant nights in Texas. The city’s philanthropic elite will gather at a red-carpet evening hosted by United Airlines CEO Scott Kirby and his wife Kathleen, honoring Gene & Jerry Jones and Taylor Sheridan, the acclaimed creator of Yellowstone, 1883, and 1923.

The evening blends high art, high society, and high-impact fundraising for the fight against HIV/AIDS. Building on the success of Dallas’ TWO x TWO art auction—which raised $10.1M in 2024—this new flagship event will pair a contemporary art auction with a seated dinner, luxury brand activations, and an intimate live performance by the legendary Diana Ross.

Why it matters for brands:

• Elite guest list of 400–500 VIPs including business leaders, philanthropists, celebrities, and tastemakers.
• High-caliber entertainment that garners national media and social attention.
• Cultural credibility in one of America’s most influential luxury and philanthropy markets.
• Extensive brand integration opportunities—from curated activations to on-stage recognition—designed to connect with affluent, socially engaged audiences.

In 2025, the amfAR Gala Dallas is poised to set a new gold standard for charity galas in the South, merging cultural cachet with measurable impact.