Allianz Partners Richmond Marathon 2026

America’s Friendliest Marathon

Gallery

Title Sponsorship / Naming Rights

Opportunity for brand name to lead the event or asset.

Activation Space

Physical space provided for branded installations or booths.

On-Site Signage

Physical brand visibility through signage at the event.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

Tier Preview

Package Four

Package Three

+2 more tiers

The Allianz Partners Richmond Marathon is one of the East Coast’s most beloved running experiences, dubbed “America’s Friendliest Marathon.” It draws over 21,500 participants across the full marathon, CarMax Richmond Half Marathon, and VCU Health Richmond 8k.

Beyond race day, the event boasts a two-day Health & Fitness Expo, a festive CoStar Group Post-Race Party, and extensive community engagement through Kids on the Move, a charity supporting youth fitness in the Richmond region.

Sponsors receive multi-channel exposure through broadcast TV, digital, print, and live engagement—including estimated 6.4 million TV impressions and 2.3 million website page views. The marathon is anchored by strong media partnerships with NBC12 and the Richmond Times-Dispatch, offering brands high-visibility opportunities in an energetic, health-focused atmosphere.