All Points East Festival - Presenting Sponsor

All Points East is one of London’s most influential and culturally resonant music festivals, taking place over six days each August in the heart of Victoria Park. With over 240,000 attendees across the event, it offers a dynamic, genre-spanning lineup across seven stages—featuring today’s most relevant and forward-thinking artists. Recent and upcoming acts include Stormzy, LCD Soundsystem, Kaytranada, The Strokes, The Maccabees, Raye, Chase & Status, and Barry Can’t Swim.

Often referred to as “London’s Coachella,” All Points East attracts a brand-savvy, high-disposable-income crowd aged 20–40—urban tastemakers who are deeply engaged with music, fashion, and digital culture. With an average on-site spend of £30 per person and immersive experiences, the festival is as much about lifestyle as it is about live music.

For brand partners, APE offers unrivaled visibility and impact. The presenting partner receives logo integration across all event branding, significant media coverage, and a projected total reach of over 316 million impressions—delivering an estimated £6.4M in advertising value. It’s a rare opportunity to align with one of Europe’s most progressive music experiences while connecting authentically with a highly influential audience.