LA Galaxy World Cup Watch Parties

The LA Galaxy, the most decorated club in MLS history with 6 MLS Cup Championships (including the 2024 MLS Cup), are hosting "Soccer Celebrations" — a series of World Cup watch parties across two iconic Southern California locations during the FIFA World Cup 2026. During the Group Stage (June 12–27), fans are invited to historic downtown Long Beach on Pine Ave. for up to 7 match dates, with streets closed to cars and a mobile screen set up on the street for public viewing. For the Semifinals and Final (July 14–19), the celebration moves to the beach adjacent to the Hermosa Beach Pier, with the screen located within the lagoon and activations along the Strand walkway. Both locations are free and open to the public, with thousands of fans anticipated across 11 total event dates. Brands receive a 20' x 20' physical activation space with the ability to distribute items, sample products, and engage fans directly. The LA Galaxy fanbase is 53% Hispanic/Latino, 70% male, with a median age of 34 and a household income of $75K+ — representing one of the most passionate and diverse fanbases in American soccer.