4Fest Events Series

4Fest Events is a bold fusion of off-road motorsport, automotive lifestyle, and community-first energy across distinct 2025 destinations: Detroit 4Fest, Hill Fest at Snowshoe, and Cars at the Station. Each event offers a wildly different atmosphere, from rugged backwoods trail rides to polished OEM showcases in the shadow of Detroit’s Michigan Central Station.

Whether it’s signage at the center of a Snowshoe hill climb or high-profile brand placement next to performance displays from Jeep, Ram, and Hyundai, 4Fest delivers immersive, content-rich environments that brands can own. These events attract everything from adrenaline junkies and adventure families to OEM execs and auto collectors, all drawn to a “try it and buy it” culture where engagement runs deep and the Instagram stories never stop rolling.

Strategic visibility (merch zones, drive-thrus, wristband lines), VIP hospitality, and high-volume social impressions make 4Fest one of the most diverse, dynamic sponsorship platforms in the automotive world.