2026 World Cup Pre-Match Hospitality – Bullseye

VIP World Cup Pre-Match Experience

Gallery

Title Sponsorship / Naming Rights

Opportunity for brand name to lead the event or asset.

On-Site Signage

Physical brand visibility through signage at the event.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

Activation Space

Physical space provided for branded installations or booths.

Tier Preview

Category Exclusivity

Bullseye Event Group presents an invitation-only World Cup Pre-Match Hospitality Series in Los Angeles, delivering an elevated VIP experience steps from SoFi Stadium at the iconic CineVita venue on the lake. Executing six marquee matches, including both U.S. Men’s National Team games, two Round of 32 matches, one Quarterfinal, and one additional high-demand fixture, Bullseye will host approximately 1,000 premium guests per match in a three-hour, all-inclusive pre-kickoff environment.

Modeled after the nationally recognized Rams VIP Tailgate and scaled from Bullseye’s Super Bowl Players Tailgate platform, this experience blends elite hospitality with global sporting energy. Guests enjoy world-class culinary programming led by celebrity chefs including Marcus Samuelsson and Kelsey Murphy, premium open bar service, curated VIP lounge environments, branded activations, live entertainment, and immersive photo and content moments. The setting transforms traditional tailgating into a refined, high-energy global showcase built for corporate partners, super fans, and affluent international travelers.

Bullseye has engaged more than 40,000 VIP fans nationally through its hospitality platform and delivers significant amplification through earned and social media reach. Bullseye highlights over 1.2 billion top audience exposure, 688 million total media reach, 512 million social media reach, and influencer reach exceeding 14 million followers and 112 million impressions.

With limited capacity and exclusive partner categories filling quickly, Bullseye’s World Cup Pre-Match Hospitality Series offers brands a rare opportunity to align with one of the most valuable audiences in global sport: affluent, experience-driven, socially active fans gathering around the biggest tournament in the world.