2026 South Dakota State Fair

The SD State Fair is South Dakota’s premier showcase of youth, agriculture, tradition, and community spirit. Each year, over 186,000 guests gather in Huron for six days of livestock competitions, concerts, rodeos, rides, and local culture that highlight the best the state has to offer.

Spanning 190 acres with over 100 buildings and 2,000 campsites, the fairgrounds become the center of South Dakota’s summer celebration. Anchored by big-ticket attractions like the Tuff Hedeman Bull Bash, the Flippenout Extreme Trampoline Show, and major concerts featuring national acts, the Fair attracts families, ag producers, and thrill-seekers alike.

Sponsors tap directly into a deeply loyal regional audience that values tradition, family-friendly fun, and local pride. With high-visibility placements, branded activations, and digital tie-ins, brands can engage South Dakotans where they live, work, and play.

Showcase your brand where South Dakota comes together.