2026 National Cattle Congress Fair

Iowa’s Iconic Fall Fair Experience

Gallery

Title Sponsorship / Naming Rights

Opportunity for brand name to lead the event or asset.

On-Site Signage

Physical brand visibility through signage at the event.

Activation Space

Physical space provided for branded installations or booths.

Product Sampling

Opportunity to distribute product or samples to attendees.

Tier Preview

Supreme Champion

Champion

+2 more tiers

Now in its 116th year, the National Cattle Congress Fair is Iowa’s most enduring celebration of agriculture, entertainment, and community. Held each fall in Waterloo, this five-day event brings together more than 100,000 attendees for bull riding, carnival rides, tiger shows, food vendors, and classic fair competitions.

With a loyal, multigenerational audience rooted in rural and small-town life, the fair offers unique brand access through booths, signage, naming rights, and PA exposure. On-site traffic is concentrated in Estel Hall, where vendor activations thrive in a high-density indoor space.

Sponsors can align with everything from dairy cow contests to motorcycle stunts—and reach Midwest families at a deep emotional level. With flexible tiers and an authentic community vibe, the National Cattle Congress Fair is a timeless platform for meaningful brand connection.